![]() ![]() WeChat Pay is the second most popular online payment service in China, trailing only Alipay. WeChat Pay & Mini Programs Stats WeChat Pay is used by 87% of Chinese consumers to make online payments and WeChat Mini Programs are used by almost 400 million people every day. If your company caters to these demographics, WeChat marketing could be very helpful to you. This is closely followed by users over the age of 41, who account for 19.1% of the total. Users under the age of 24 make up the greatest age demographic (33.5 %). Females account for 42.8% of users, while males account for 57.2%.Ģ5 % of WeChat users in China are between the ages of 25 and 30, while another 13.8 % are between the ages of 31 and 35. WeChat: User Demographics Almost 40% of WeChat users are between the ages of 25 and 35 years old. Every day, 45 billion messages are sent and received on WeChat. The aggregate monthly active users of Weixin and WeChat reached 1.225 billion in December 2020, up 5% year on year. ![]() It evolved to become an important aspect of people’s lives, allowing them to communicate with friends and family via text messages, voice conversations, and video calls. Since its release in January 2011, it has grown by leaps and bounds. WeChat: Active Users WeChat has a monthly active user base of about 1.225 billion people. After all, there’s nothing like hard evidence, right? Here are some interesting WeChat statistics to help you see how powerful this platform really is. That being said, if you want to extend your business into the Chinese market, you’ll need a strategy that centres mostly around WeChat marketing, with an emphasis on WeChat users. WeChat has basically become the home screen for many Chinese smartphone users thanks to its mini programmes platform, which allows almost any operation to be accomplished from within the app. WeChat began as a simple messaging network, but it has evolved into much more. The platform was developed and owned by Tencent, a Chinese internet giant and one of the world’s most valuable firms. It began as a simple communication programme, essentially a Chinese equivalent to WhatsApp, as its name suggests. Weixin, which means micro message in Mandarin, was the name given to WeChat when it first debuted in 2011. ![]()
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